Tanya Cashorali

Tanya Cashorali
BioDescription
Session - Time
Tanya leverages over 8 years of experience in data analysis and visualization in various industries including bioinformatics, telecommunications, and banking. Prior to Comlinkdata, Tanya held various bioinformatics and data scientist roles at Dataspora, Harvard Partners Center for Genetics & Genomics and Dana-Farber Cancer Institute.The telecom market has become saturated with switchers, which means poaching customers from the competition is the only way to survive as a major wireless carrier. Comlinkdata has earned credibility in the telecom market as the leading provider of real-time customer switching data. We have supplemented our core switching data set with a variation of 'sentiment' gleaned from scraping Twitter data. Comlinkdata analysts derive algorithms that extract actionable insights from unstructured Twitter data, helping our customers make critical business decisions. We will touch on an overview of GNIP and how we are constantly streaming in customer conversations on Twitter about switching carriers. We then do basic text matching to assign each tweet with a 'bucket', which provides additional context such as 'data plan', 'phone availability', 'coverage', etc. This data serves as the foundation for our 'Voice of Customer' product, which aims to answer the 'why' behind switching behaviors in the market.Text Analytics
SAT 9:00-10:00