DigitasLBI

DigitasLBI
Description
Session
The influence of Data Science in advertising is often discussed in the context of ad serving or purchase optimization. At DigitasLBI, a global marketing and technology agency, Data Science plays an important role beyond these operational tasks, utilizing statistical, computational, and visualization tools to tackle our client's business challenges. Our Advanced Analytics team will discuss their experience doing data science on the agency side: designing and implementing models, building in-house Hadoop clusters, and creating custom visualization tools.

Big Data
SUN AM